The management of the company at the end of a management meeting held in Lagos adopted a new name called "9Mobile".
It was gathered that the Emirates Telecommunications Corporation (ETC) has directed Etisalat Nigeria to stop using its brand name within the next three weeks. ETC, the largest shareholder in the firm, had since terminated its management agreement with its Nigerian arm.
It's noted that the implication of the directive is that the new management must decide within the next 21 days on the options before it, which are either an outright sale of the company or merger with an existing operator in the country.
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